Case Studies

As a consultant, I make client confidentiality my highest priority.

To respect NDA restrictions, I have omitted all client names and excluded visual content, including screenshots and workflows, that resides within clients’ domains. The selected case studies nevertheless provide a clear view of each project’s challenges, my approach, and the successful solutions and outcomes.

01 / Wealth & investments

Financial Services Investment Platform

Led experience strategy across siloed investment product units, including discovery for a digital platform transition affecting more than 100,000 customers.

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02 / SaaS & collaboration

SaaS and Cloud Collaboration Suite

Established an experience foundation and component system for a SaaS suite designed at different times, and delivered customer and internal portals beyond the original scope.

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03 / Credit & lending

Credit Services Application Journey

Mapped a single applicant journey from eligibility through card activation, and designed a digital workflow the business could operate without losing its judgment and controls.

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04 / Life sciences & GenAI

Pharmaceutical Patient AI Assistant

Designed a patient AI assistant with clinical escalation and governance so it could explain itself, stay inside defined boundaries, and survive regulatory review.

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05 / Learning platforms

Online Education Learning Platform

Defined the learner and instructor experience for an AI-enabled education suite whose tools did not share a pattern language, before personalization became a black box.

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06 / Investment platforms

Investment Fund Internal Platform

Framed one experience vision across a fragmented internal platform so Product, Technology, Research, and advisor teams could sequence the work, not only admire it.

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07 / E-commerce & brand

Online Retailer Brand Refresh

Led a brand refresh across multiple markets so merchandising, localization, and conversion could share one experience language, then held checkout conversion through peak season.

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08 / Capital markets

High-Frequency Trading Visualization System

Defined a visualization system for a high-frequency trading platform covering nine order book, risk, and P&L surfaces, cutting non-actionable alerts by about 40% without adding latency to the desk.

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09 / Platform modernization

Enterprise Technology Platform Modernization

Led experience strategy for a platform modernization covering multiple core workflows, moving 70% of daily operational tasks onto the new system without a cliff-edge cutover.

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